Author: mmradmin
How Data Segmentation Can Have Amazing Impact On Your Marketing.
Why is Data Segmentation such a big deal? It is an era of personalisation and relevant content. Gone are the days where you can send the same email to your whole audience and expect them to engage with it. Think about an audience of a big company – they might have a million people … Continued
Cookies – what are they and why you should know?
What are cookies? By now, everyone has heard the term “cookie” and understands that unfortunately, this does not always mean a delicious treat. We will be discussing the computer cookies, also known as HTTP cookies, web cookies, internet cookies, browser cookies or even magic cookies. These types of cookies are essentially tiny data files … Continued
Data Measurement Scales and Different Types of Data
As we discussed in the first part of this article – the different types of data, we can divide data into two main categories – qualitative or quantitative (numerical or not ) From there, numerical data can be sub-divided into discrete or continuous data, based on the type of numerical data it consists of. Now let’s … Continued
Revealing Master Types of Data
Data is a significant part of the modern world. Businesses depend on it as it helps with most of the marketing-related decision making. We have covered why data is so essential in our article about the importance of data analysis in the modern world. Now let’s dig a little deeper. Quantitative vs. Qualitative Types of … Continued
A detailed insight of a conversion path within a DataCleanse
This blog about conversion paths and how a DataCleanse can assist in that process.
The Importance Of Data Analysis In The Modern World
Data is just a part of a solution to a problem, by itself, it is meaningless. Data is used to get statistics and measure your success in your marketing efforts.