These results are from clubs who conducted a DataCleanses for the first time across one season.
(if at all)
to action OR
incentives in eDM
- Two teams recorded very strong Open rates (48% and 42% respectively)
- High number of unsubscribes for two teams indicates databases that had not been updated for a significant period of time
- One team had 3,127 people add a mobile number to their profile which will offer increased SMS marketing opportunities for the club.
- 4,742 people added a date of birth to their profile allowing the club to promote birthday offers
- One team had 2,870 people add their years of membership to their profile which provided the club with an opportunity to recognise membership milestones and offer incentives
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