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These results are from clubs who conducted a DataCleanses for the first time across one season.

50,000+ Records were updated across six clubs
2,498 Added a gender to their profile for one club, Providing additional marketing insights
Factors that
affect results
Quality and size
of database
Date when last
DataCleanse
was conducted
(if at all)
Compelling calls
to action OR
incentives in eDM
ENGAGEMENT OF
SUPPORTER BASE
RESULTS
  • Two teams recorded very strong Open rates (48% and 42% respectively)
  • High number of unsubscribes for two teams indicates databases that had not been updated for a significant period of time
  • One team had 3,127 people add a mobile number to their profile which will offer increased SMS marketing opportunities for the club.
  • 4,742 people added a date of birth to their profile allowing the club to promote birthday offers
  • One team had 2,870 people add their years of membership to their profile which provided the club with an opportunity to recognise membership milestones and offer incentives
852,323 EMAILS SENT TO DATABASES OF 8 TEAMS ACROSS ONE SEASON
16% AVERAGE RESPONSE FOR ALL NRL TEAMS ACROSS ONE SEASON

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