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These results are from clubs who conducted a DataCleanses for the first time across one season.

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50,000+ Records were updated across six clubs
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2,498 Added a gender to their profile for one club, Providing additional marketing insights
Factors that
affect results
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Quality and size
of database
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Date when last
DataCleanse
was conducted
(if at all)
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Compelling calls
to action OR
incentives in eDM
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ENGAGEMENT OF
SUPPORTER BASE
RESULTS
  • Two teams recorded very strong Open rates (48% and 42% respectively)
  • High number of unsubscribes for two teams indicates databases that had not been updated for a significant period of time
  • One team had 3,127 people add a mobile number to their profile which will offer increased SMS marketing opportunities for the club.
  • 4,742 people added a date of birth to their profile allowing the club to promote birthday offers
  • One team had 2,870 people add their years of membership to their profile which provided the club with an opportunity to recognise membership milestones and offer incentives
  • West Tigers DataCleanse
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852,323 EMAILS SENT TO DATABASES OF 8 TEAMS ACROSS ONE SEASON
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16% AVERAGE RESPONSE FOR ALL NRL TEAMS ACROSS ONE SEASON
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