Majority of AFL clubs have conducted DataCleanses across multiple seasons, with three teams sending out custom data driven campaigns as well.
(if at all)
to action OR
incentives in eDM
- 230,000 records updated across six clubs with very high responses % rate achieved by all teams, with one team surpassing 50%.
- Three teams recorded very strong open rates (65%, 49% and 48% respectively).
- Low number of unsubscribes for most teams indicates databases we’ve cleaned previously led to higher engagement.
- One club had 11,429 people add a mobile number to their profile which will offer increased SMS marketing opportunities for the club.
- One club had 1,102 change their preferred email address which will offer increased EDM marketing opportunities for the club.
Find out how Datacleanse can work for you.
Contact us on +61 3 9090 7000 or enter you details below and we will be in touch to discuss your custom solution.