Since this is an EDM campaign, you can be in control of the messaging. Have you figured out the best way to talk to your audience, the right tone of voice?
This is something that you should definitely keep in mind when preparing for this campaign, as this is quite an important aspect of the campaign and it does have an impact on the level of success.
You can also tie this together with a separate message, perhaps there is a new event coming up that you would like your audience to know about?
Maybe you can include an incentive to get better results?
For example: Update your details to enter the draw for two free tickets for our next event! (whatever that maybe)
By running this campaign, you are hitting two birds with one stone, you are updating your database, while also making them aware of your next event/ new product/ new service/ etc.
To take this further, you can make the data cleanse as a part of your conversion path.
Let’s say your aim is to sell tickets for an event.
The incentive for the “Update your details” campaign could be free tickets.
However, you can include specific messaging or additional incentives into the campaign, to funnel people towards purchasing the tickets sooner.
Perhaps they get a discount promo code for updating their details as a surprise bonus?